Privacy Policy
Last updated: 25 August 2026
AssetTags.ie respects your privacy and is committed to protecting your personal information.
AssetTags.ie is a trading name of CardLogic Limited, a company registered in Ireland under company number 478303.
For the purposes of applicable data protection law, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, CardLogic Limited is the data controller responsible for personal data processed through AssetTags.ie.
1. Who We Are
CardLogic Limited
Trading as AssetTags.ie
Registered in Ireland
Company Number: 478303
Registered Office: Kilkenny Commercial Centre, Sion Road, Kilkenny, R95 A58R, Ireland
Email: info@assettags.ie
Telephone: 01 506 5661
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.
2. Personal Information We Collect
Depending on how you use our website or interact with us, we may collect the following information.
Contact Information
This may include:
Name
Company or organisation name
Email address
Telephone number
Billing address
Delivery address
Order Information
When you place an order or request a quotation, we may collect:
Products ordered
Quantities
Order values
Billing information
Delivery information
Purchase order details
Order history
Customer account information
Custom Artwork and Product Information
Where you order customised products, we may receive information such as:
Logos
Artwork
Company names
Contact details
Asset numbers
Serial numbers
Barcode data
QR code data
Custom text
Other information required to manufacture your order
Customers should avoid including unnecessary personal information in artwork or custom data supplied to us.
Payment Information
Payments on AssetTags.ie are processed using Stripe.
Stripe may collect and process payment information including:
Cardholder name
Billing address
Payment card information
Transaction information
Device and security information
CardLogic Limited does not normally receive or store your complete payment card number.
We may receive limited information from Stripe, such as:
Payment status
Transaction reference
Payment method
Billing details
Stripe processes payment information in accordance with its own privacy and security policies.
Website and Technical Information
When you visit AssetTags.ie, we may collect technical information including:
IP address
Browser type
Device type
Operating system
Pages visited
Referring website
Date and time of visits
Website interactions
Cookie identifiers
Some of this information may be collected using cookies and similar technologies.
Please see our Cookie Policy for further information.
Contact Forms
AssetTags.ie uses Elementor Forms for website enquiry and contact forms.
When you submit a form, the information you enter may be:
Sent to us by email
Stored within our WordPress website database
Processed by our website hosting infrastructure
Form information may include your:
Name
Email address
Telephone number
Company
Enquiry
Product requirements
Artwork or files you choose to provide
We use this information to respond to your enquiry or quotation request.
Communications
If you contact us, we may keep records of communications including:
Emails
Contact form submissions
Quote requests
Telephone enquiries
Customer service correspondence
Complaints
3. How We Collect Personal Information
We may collect personal information:
Directly from you
When you place an order
When you create an account
When you request a quotation
When you submit an Elementor contact form
When you contact us by email or telephone
When you upload artwork
When you subscribe to marketing communications
Automatically through our website
From Stripe
From delivery and courier companies
From your employer or organisation where they place an order involving you
Where personal information is provided to us by a company or organisation, that organisation is responsible for ensuring it has an appropriate basis for providing the information.
4. How We Use Your Personal Information
We use personal information for the following purposes.
Processing and Fulfilling Orders
We use information to:
Process orders
Process or confirm payments
Prepare artwork
Manufacture customised products
Deliver products
Provide order updates
Handle returns and complaints
The lawful basis for this processing is generally that it is necessary to perform a contract with you or to take steps at your request before entering into a contract.
Providing Quotations
We use information you provide through our website, Elementor Forms, email or telephone to prepare quotations and respond to product enquiries.
This processing is generally necessary to take steps at your request before entering into a contract.
Customer Service
We use personal information to:
Answer questions
Resolve problems
Provide product advice
Handle complaints
Assist with returns or replacements
Depending on the circumstances, this processing may be necessary for performance of a contract or based on our legitimate interest in providing customer service and managing our business.
Accounting and Legal Obligations
We may process and retain information where necessary to comply with legal, accounting and tax obligations.
This can include:
Invoices
Transaction records
VAT records
Credit notes
Order information
The lawful basis is compliance with our legal obligations.
Fraud Prevention and Website Security
We may process information where necessary to:
Protect our website
Detect suspicious transactions
Prevent fraud
Protect our systems
Enforce our legal rights
We rely on our legitimate interests in protecting our business, customers and systems.
Website Analytics
AssetTags.ie uses Google Analytics to help us understand how visitors use the website.
Google Analytics may collect information such as:
Pages viewed
Time spent on pages
Approximate location
Device and browser information
Referring websites
Website interactions
Where required, Google Analytics will only be activated after you have provided consent through our cookie controls.
We use this information to understand website performance and improve our products, content and user experience.
Google Ads
We use Google Ads to advertise our products and services.
Google Ads and related Google technologies may use cookies or similar technologies to:
Measure advertising performance
Track conversions
Understand whether visitors arrive through advertising
Support remarketing or audience measurement where enabled
Where consent is required, these technologies will only be activated after you have provided consent.
Further information is available in our Cookie Policy.
5. Lawful Bases We Rely On
Depending on the processing activity, we may rely on one or more of the following lawful bases under GDPR.
Contract
Where processing is necessary to:
Process your order
Provide a quotation
Deliver products
Provide customer service relating to your order
Legal Obligation
Where we are required to process or retain information to comply with laws relating to areas such as:
Taxation
Accounting
Company law
Consumer protection
Legitimate Interests
We may process information where necessary for our legitimate business interests, including:
Operating and improving our business
Providing customer support
Preventing fraud
Maintaining website security
Managing business relationships
Establishing or defending legal claims
We will only rely on legitimate interests where those interests are not overridden by your rights and freedoms.
Consent
We may rely on your consent for activities including:
Google Analytics
Google Ads tracking
Advertising cookies
Analytics cookies
Certain marketing communications
Other non-essential tracking technologies
Where we rely on consent, you may withdraw it at any time using our cookie controls or by contacting us.
6. Who We Share Information With
We do not sell your personal information.
We may share personal information with trusted third parties where necessary to operate our business.
Stripe
We use Stripe to process online payments.
Stripe receives the information necessary to securely process your payment and prevent fraudulent transactions.
We use services provided by Google including:
Google Analytics
Google Ads
Advertising and conversion measurement technologies
Google may process technical, device and cookie information where these services are enabled.
Non-essential Google tracking technologies are subject to your cookie consent choices where required.
Hetzner
Our website is hosted using infrastructure provided by Hetzner.
Website data may therefore be processed on Hetzner servers as part of:
Website hosting
Database hosting
Server security
Backups
Website operation
This can include order records, account information, contact form submissions and technical server logs.
Elementor
We use Elementor to build and operate parts of the AssetTags.ie website, including website forms.
Information submitted through Elementor Forms may be stored within our WordPress website and sent to us for the purpose of responding to enquiries.
Delivery and Courier Companies
We may provide information including your:
Name
Delivery address
Telephone number
Email address where necessary
to delivery and courier companies so they can complete your delivery.
Manufacturing and Production Partners
Where products are manufactured or processed by a third-party production partner, we may provide information necessary to complete the order.
This may include:
Artwork
Product specifications
Numbering
Barcode or QR code data
Delivery information where appropriate
We aim to provide only the information reasonably necessary for production.
Professional Advisers
We may share information with professional advisers including:
Accountants
Solicitors
Tax advisers
Insurers
where reasonably necessary.
Government and Regulatory Authorities
We may disclose information where required by law or where necessary to comply with a lawful request from a public authority.
7. WooCommerce and Online Orders
AssetTags.ie uses WordPress and WooCommerce to operate its online shop.
When you place an order, information entered during checkout may be stored within our website systems.
This can include:
Name
Billing address
Delivery address
Email address
Telephone number
Order details
Account information
Delivery information
Payment status
We use this information to process your order, maintain transaction records and provide customer service.
8. Cookies
AssetTags.ie uses cookies and similar technologies.
Essential Cookies
Some cookies are necessary for the operation of the website.
These may be used to:
Operate the WooCommerce shopping cart
Maintain login sessions
Process checkout
Remember essential website settings
Maintain website security
Essential cookies do not normally require consent where they are strictly necessary to provide the service requested.
Analytics Cookies
We use Google Analytics to understand how visitors use our website.
Where consent is required, Google Analytics cookies will not be set until consent has been provided.
Advertising Cookies
Google Ads and related technologies may use cookies to measure advertising performance and conversions.
Where consent is required, advertising cookies will not be set until consent has been provided.
You can manage your preferences through our cookie consent controls.
Further information is available in our Cookie Policy.
9. International Transfers
Some of the service providers we use may process personal information outside Ireland or the European Economic Area.
This may apply, for example, to certain services provided by Google or Stripe.
Where personal information is transferred outside the EEA, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.
These measures may include:
A European Commission adequacy decision
Standard Contractual Clauses
Other legally recognised safeguards
The safeguards used will depend on the service provider and destination involved.
10. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet legal, accounting and regulatory requirements.
Order and Accounting Records
Order, invoice and transaction records may be retained for the period required under applicable tax, accounting and company law requirements.
Customer Enquiries
General enquiries and Elementor Form submissions may be retained for as long as reasonably necessary to respond to the enquiry and maintain an appropriate business record.
Artwork and Production Files
Artwork, proofs and production information may be retained after completion of an order where reasonably necessary to:
Process repeat orders
Deal with queries
Resolve manufacturing issues
Maintain order history
Website Logs
Technical server and security logs may be retained for a limited period where necessary for website security, troubleshooting and fraud prevention.
Analytics Information
Analytics information is retained in accordance with our Google Analytics settings and applicable cookie consent choices.
Marketing Information
Marketing information will generally be retained until you unsubscribe, withdraw consent or we determine that it is no longer appropriate to retain it.
11. Your Data Protection Rights
Subject to applicable law, you may have the following rights.
Right of Access
You may request confirmation of whether we process your personal data and request a copy of the personal information we hold about you.
Right to Rectification
You may ask us to correct inaccurate or incomplete personal information.
Right to Erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute. We may need to retain certain information where required by law or where another lawful basis applies.
Right to Restriction
You may ask us to restrict the way we process your personal information in certain circumstances.
Right to Data Portability
Where applicable, you may request certain information in a structured, commonly used and machine-readable format or ask for it to be transferred to another controller.
Right to Object
You may object to certain processing based on legitimate interests.
You also have the right to object at any time to processing of your personal information for direct marketing.
Right to Withdraw Consent
Where processing is based on your consent, you may withdraw that consent at any time.
This includes consent for analytics and advertising cookies.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
12. How to Exercise Your Rights
To exercise any of your data protection rights, please contact:
Email: info@assettags.ie
Please provide sufficient information to allow us to identify you and understand your request.
Where reasonably necessary, we may request additional information to verify your identity.
We will respond in accordance with the time limits required by applicable data protection law.
13. Complaints
If you have concerns about how we process your personal information, please contact us first so that we can investigate the issue.
You also have the right to lodge a complaint with the Irish Data Protection Commission.
Data Protection Commission
6 Pembroke Row
Dublin 2
D02 X963
Ireland
Website: www.dataprotection.ie
14. Marketing Communications
We may send marketing communications where permitted by law.
You can unsubscribe at any time by:
Using the unsubscribe link contained in a marketing email
Contacting us at info@assettags.ie
Service communications relating to an existing order, quotation or enquiry are not marketing communications and may still be sent where necessary.
15. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices of external websites.
You should review the privacy information provided by those websites before providing personal information to them.
16. Security
We take reasonable technical and organisational measures to protect personal information against:
Unauthorised access
Loss
Misuse
Disclosure
Alteration
Destruction
Our website and associated data are hosted on server infrastructure provided by Hetzner and protected using appropriate server, website and access security measures.
However, no internet-based system can be guaranteed to be completely secure.
17. Children
AssetTags.ie is primarily intended for business and adult customers.
We do not knowingly seek to collect personal information directly from children.
If we become aware that personal information relating to a child has been provided to us inappropriately, we will take reasonable steps to address the situation.
18. Automated Decision-Making
We do not currently use personal information to make decisions about individuals solely through automated processing that produce legal or similarly significant effects.
If this changes, we will update this Privacy Policy.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our services
Changes to the technologies we use
Changes to our service providers
Changes to applicable law
The most recent version will be published on AssetTags.ie with the date it was last updated.
20. Contact Details
For privacy enquiries, requests or complaints, contact:
CardLogic Limited
Trading as AssetTags.ie
Registered in Ireland
Company Number: 478303
Registered Office: Kilkenny Commercial Centre, Sion Road, Kilkenny, R95 A58R, Ireland
Email: info@assettags.ie
Telephone: 01 506 5661